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AI automation for moving companies

Every part of your operation, automated.

Settl is an AI automation company built only for the moving industry. Sales, dispatch, crews, billing, customer comms, claims. If it is a process, we automate it.

See how it works
First automation live in 14 days · Built on the tools you already run
01
Sales and quoting
Inquiry through to a signed job
02
Dispatch and crews
Scheduling, routing, timesheets
03
Billing and claims
Invoices, deposits, disputes
04
Customer comms
Every update, sent without asking
What we automate

The processes a moving company runs by hand, running themselves.

Each one is built on the tools you already pay for, and each one runs whether anybody is at the desk or not.

See all automations
04
Self-serve booking
Accepted quote to paid in full, all of it from the customer's phone. About 30 minutes, start to finish.
01
Estimate sent
02
Signed
03
Paid in full
Trigger
Quote accepted
Owner input
None
07
Missed-call answering
After hours, crew on a job, line busy. The call gets answered and the lead lands on the board.
01
Agent answers
02
Details taken
03
Lead on board
Trigger
A call nobody picks up
Takeover
A person, any time
08
Inbox agent
Quote questions, reschedules and status checks answered from your own records. Minutes, not days.
01
Read, classified
02
Reply drafted
03
Sent or queued
Trigger
Inbound email
Owner input
Approve edge cases
Every automation we run is in the archive, with its flow drawn out and the tools it sits on.
Browse the archive
How we work

Three phases. Understand first, automate second.

Every engagement runs the same way, and the first phase decides how much of the rest is even worth building.

01
Weeks 1–2
Discovery
We map your goals, study how the workflow actually runs, and decide together what should and should not be automated. Usually less than you would expect, but that is the approach.
02
Weeks 3–5
Design
We rank the opportunities by clearest return and start there. Workflows are designed around the tools you already run, and the success metrics are agreed before anything gets built.
03
Weeks 6–8
Delivery
Launch with success metrics and safeguards in place, train the team, then monitor and refine as the season load changes.
This timeline is an estimate. A pre-audit or a consulting call is what lets us commit to concrete dates.
Implementation

Day one to week two, in detail.

The first automation is built against your real data, not a demo account.

01
Day 1
Kickoff call
We map the workflow and get access to the inbox, phone, CRM and reviews.
02
Days 2–4
Audit and build
We trace the leaks and build against your real data. Scripts drafted in your voice.
03
Days 5–7
Review, then live
You review the solution, then the first automation goes live.
04
Week 2
First numbers
First measurable results, as they landed in the follow-up and inventory builds.
Proof

The leak, what we automated, what changed.

Moving · Amiris Moving Company
5-star review
“Our numbers have improved so far, since we are able to know exactly when to follow-up with leads, which has been a huge advantage, since we can see when they begin to go cold.”
Said by
Eduardo Dias, owner
Automation
Quote follow-up and buying signals
Medical supply management · FlexScanMD
Live on day 12
Inventory counted by camera, not by hand.
The leak
Drug inventory in hospital supply rooms was scanned and reported inaccurately.
What runs
Camera feeds lined up with incoming supplier inventory. An agent parses the feed as supplies are used or removed and keeps its own independent record.
Outcome
Cross-referenced against the human count, so discrepancies surface immediately instead of at audit.
The economics

Where a mover’s money actually goes.

Industry benchmarks, as a share of revenue. The bars show the usual range, not a single number.

Field labor
28–35%
Trucks, all in
under 10%
Fuel
5–8%
Commissions
3–5%
Vehicle maintenance
3–5%
Card processing
2.5–3%
Packing materials
2–4%
Low end of the range
High end
Insurance
Biggest ongoing cost after labor
And it moves with your claims history, which is paperwork before it is money.
Margin
20%+ is where well-managed companies land
The gap to it is usually admin, not trucks.
Automation does not touch the truck or the crew. It takes the admin around them: follow-up, documentation, claims paperwork, insurance admin, and the software sprawl nobody fully uses.
FAQ

The questions owners actually ask.

What does it cost?
Every proposal is scoped to the company. The audit is free value while we are new to moving specifically. Implementation runs from a $3,000 base rate, plus the difference for custom scope.
Do we need a contract?
No. Month to month. The success metrics we agree on up front are what decide whether it becomes a retainer.
Will AI replace my crew?
No. Field labor is 28–35% of a mover’s revenue and cannot be automated. What can is the admin around it: follow-up, documentation, claims paperwork, insurance admin, and the software sprawl companies half-use.
Can you automate our claims documentation?
Yes, and the point is automating it rather than digitizing it. Checklists get skipped. A workflow that enforces documentation completeness at pickup and delivery, and ties claims cost back into revenue forecasting, is what stops the same errors recurring.
We already use SmartMoving, Jobber or another CRM. Does this still work?
Yes. Automations connect to the stack you have. We need a data source, not a migration.
How long until something is live?
The first automation can be live within two weeks of the kickoff call.
What if the automation gets something wrong?
Every automation has a takeover point. Edge cases queue for a person to approve instead of going out, and anyone on your team can take the wheel at any time. Safeguards are set before launch, not after.